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The nail polish market today is flooded with brands trying to make a name for themselves. Essie is undoubtedly one of the most recognisable names in the industry. Known for its pretty range of colours, fun polish names and high-quality formulation, Essie is one of our go-to brands at .
Being such huge fans, we wanted to share exactly what it is that makes Essie stand out amongst the rest. Plus, why we love using it for our express manicures.
Essie Nail Polish 2
Essie was founded in 1982 by Essie Weingarten , a born and bred New Yorker working in the fashion industry. Coming from a family of entrepreneurs, she knew she wanted to build her own business. As a child, she enjoyed going for a weekly manicure with her mother, but always disliked the lack of nail colours.
After noticing this gap in the market, Essie gathered her $10, 000 of life-savings and began designing her range of 12 high fashion colours. Essie was born. Within a year, the company was stocked in 10, 000 salons across the USA.
What exactly was so great about Essie? It is still a market leader in the extremely competitive nail polish industry – they’ve obviously got the right formula!
Essie Treat Love And Colour
Let’s jump right in. Essie nail varnish uses a high-quality formula that is 3-free. This means the toxic trio, dibutyl phthalate or DBP, toluene, and formaldehyde, are all excluded from their polishes. Which is definitely good news as DBP is used to make plastics malleable, basically what your shower curtain is made out of.
It has also been linked to reproductive and developmental harm . In fact, the European Union has banned DBP from cosmetics and skincare. Toluene is found in gasoline and formaldehyde is a known carcinogen! Suffice to say, we’re relieved to know Essie is 3-free.
Polishes can do wonders on our natural nail health which is why it’s important to look out for the non-toxic brands, such as Essie and Nailberry, to ensure that your nails are always in the best condition. Polishes can stain your nails, and bad nail care can make them feel weak and brittle. Of course, you can just apply some polish and forget about it, but there could be underlying issues. Your nail therapist will always do the best they can for your nails and will let you know if there’s anything that you need to worry about.
Best Essie Nail Polish Colors
While Essie polishes tend to be thinner than other brands and sometimes require more coats for desired opacity, they make up for this with their impeccably smooth application. This is partly thanks to the refined formulation and in part because of the well-designed brush.
We also love their range of colours – from true classics like the blush pink Ballet Slippers and the girly pink Muchi Muchi, to fun blues like Bikini So Teeny and deep vampire-esque reds like Wicked, there’s a colour for every personality. Over at , we’re big fans of Blanc , Lilacism, Russian Roulette, Jelly Apple and Cocktail Bling. Even the creative colour names get us smiling, we admit it.
Of course, Essie delivers on what is expected of a professional brand – a long-lasting polish with a glossy and smooth sheen. That combined with their 250+ colour range and 3-free formulation is ultimately why we stay loyal to Essie. Because of Essie’s quick-drying and true-to-colour polishes, we particularly like to use them in our Express manicures .
Essie Polish A List 434
For the busy working women or mother constantly on the move, our speedy manis are life-savers. And knowing you don’t have to wait too long for the Essie to dry is perfect. Even better, knowing that the colour in the bottle will look the same on your nails is reassuring and means fewer “test’ colours!
Essie was innovative from day one, and that spirit still remains strong. Last year, they released a new Gel Couture line of 42 colours. Encased in their new twisty bottles, the polish isn’t “Shellac’ but is definitely an alternative.
The formula doesn’t require a base coat unless your nails are particularly prone to staining, just two colour coats and a top coat. The result is an ultra-glossy, high-quality finish that lasts up to 2 weeks. Even the patented, twisty brush is a masterpiece – it guides the paint down the brush for even distribution with no dripping. For those looking to save time, combining an Essie gel couture colour with one of our express manicures is the holy grail.
A Fancy Girl Must
What do you think about Essie? If you feel that #EssieLove like we do, tag us on Twitter or Instagram wearing your favourite hue! And if you want more beauty talk from us, check out our blog. If you fancy trying Essie, you can book a manicure with us today!
Brid graduated from King's College London and has since gone on to manage and produce various content pieces within the beauty industry. She now uses her skills in her new role as Data Scientist.Essie nail polish has become a staple for salons worldwide. It’s rare to walk into a nail shop or salon and not see those iconic square white-capped bottles lining the walls. When the news broke about L’oreal acquiring Essie we all wondered what this would mean for the brand. Well now you’ll be able to find this manicurist favorite at your local retailer.
Essie has pared down its core color collection to a tightly edited lineup for retail offering 100 nail colors and 16 nail treatments to consumers.
Essie Gel Couture Nail Color Polish + 00 Top Coat You Choose No Light
New York, NY – November 30, 2010 – essie, the global brand and ultimate nail color authority, beloved by millions and available in more than 250, 000 salons worldwide, is now at retail. 100 classic and of-the-moment colors, hand-picked by Essie herself, will be on-shelf in stores along with 16-skus of custom nail care solutions. It’s absolutely everything a woman needs for a salon-perfect manicure – at home!
The essie in-store experience promises a shopping experience like no other. essie brings the salon environment to retail with upscale, bright white merchandising units that make it easy for her to shop the collection and find the colors that speak to her.
In salons, essie offers over 250 confidence-boosting shades for any fashion adventure, giving every woman the opportunity to express her individuality in fabulous, living color.
Honest Essie Nail Polish Names
Salons will continue to carry six seasonal collections, including: Winter, Spring, Summer, Fall, Bridal and Resort, plus Holiday gift-sets and other specialty promotions.
The retail collection offers 100 classic favorites and on-trend colors and supported by four seasonal collections launching during the year: Winter, Spring, Summer and Fall. It’s a fashionably edited assortment, including 11 shades exclusive to retail: Trophy Wife, Beach Bum Blue, Sweet Talker, Dive Bar, Jamaica Me Crazy, Devil’s Advocate, Oui Madame, Mango Bango, Master Plan, Mochaccino and Miami Nice.
The retail offering will also include 16-skus of nail care, sold exclusively at retail. A crucial step in everyday nail care, these advanced formulas address the needs of healthy-normal nails, soft-weak nails, or dry-brittle nails.
Essie 0.46 Fl. Oz. Nail Polish In Bare With Me 1003
The award winning essie formula is unchanged. Created from the finest micro-milled pigments and salon grade concentrate in a professional, crystal-clear base for maximum durability and shine. Essie Weingarten herself took great care to design what has become the industry’s gold-standard brush: small and thin for maximum control and precision application. It’s a dynamic combination that ensures a fool-proof and flawless finish.
“After your face, your hands are your most expressive asset and say so much about who you want to be, ” says Essie Weingarten. “Cared for hands and fabulous color are all you need.”
In both the retail and salon environments, colors are offered in eight shade families: Nudes, Pinks, Reds, Corals, Roses, Plums, Neutrals, Deeps, Blues and Greens. It’s never been easier for her to find the perfect color that speaks to her. At retail, the iconic square, white-cap bottle will feature a white essie logo on the glass for stronger in-store branding.
Essie Study Tips Nail Polish Collection 2022
In-store, there are 16 essie nail care products to address specific nail needs and concerns. Choose from a comprehensive selection of base coats, cuticle treatments and super-shiny top coats.
What do you think of Essie entering the retail market? Will this help or hurt in terms of their image as a salon brand? Will you still go to a salon for the seasonal collections that are exclusive to professionals?
Are there any specific colors or products that you’ll be happy to have more access to? Personally I’m a big fan of Matte About You and I never see it at salons so being able to pick up a bottle at a mass retailer would be convenient.
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